What is SEO? How to Optimize For SEO?

SEO is a very important term for online businesses or bloggers, who want to rank their web pages on search engines such as Google, Bing, Yandex, etc. In this article, you'll know What is SEO?, How SEO works? Why SEO is important?, and Types of SEO. Without wasting our time let's proceed to further

What is SEO?

Search Engine Optimization or just SEO is a technique or method to improve your website to rank your web pages in search engines (such as Google, Bing, etc) result page (SERP). There are so many terms is used in SEO such as Keyword researchLSILong-Tail KeywordsBacklinksDomain AuthorityPage Authority, etc. Keyword Research is one of the important things you should know that first cause it can rank your web page on top.
Only listing your page in SERP is easy but it becomes very difficult to rank your website or articles at the first position in SERP.

How SEO Works

Google Search Engine uses its crawlers Google bots to crawl the websites and not only Google but also Yahoo, Bing and all the other web search engines use the same method to track the websites and crawl them. These crawlers collect the information from the websites.
Googlebot is also known as Spiders (or spider is the generic name of Google's web crawlers).
Although you can prevent Googlebot to crawl your website by adding "User-agent: *
Disallow: /" in your robot.txt.

Basically, Google uses an algorithm to provide you the best-optimized web articles.

Why SEO is very Important?

Every Blogger does Search Engine Optimization to rank their page at the first position on the search engine result page (SERP) to get more visitors on their website.
As much as the visitors you get, the prevalence of the website increases, and the Domain score increases gradually which helps you to rank more nimbly.

SEO Makes Your Website More Relevant

'SEO' is not only the use of lots of keywords on your website, but SEO is also making your content more relevant and provides you the right information. In case your article containing misleading content, Google's algorithm detects your posts and rank down your website, that's why SEO makes your website more relevant.

When you published an optimized content on your website, many visitors will reflect across your website and as many visitors, visit your website to see your articles, the popularity of your website increases quickly.

SEO is Important for Business

For business purposes, SEO plays a very important role. To sell your products online, you have to reach the products to the customers before anybody else. To reach your products first you have to optimize your SEO. If you want to be successful in digital marketingyou have to know, How to rank your website on Google?.
SEO increases your online and offline sales.

SEO helps in Brand Building

In case, you want to build your brand online like Flipkart, Amazon, etc with less effort, SEO can do it a lot easier for you. Although you can do the paid promotion on your website Google says only 10% of the whole traffic comes from promotions.

How to do SEO?

There are lots of techniques to do SEO on your website, which can't be explained in one article but still, I'll try to explain to you-
SEO depends upon many factors, like Website's speedHostingOptimized HTMLBacklinksDomain name, etc but here are two main technique or method to maintain SEO to your website-
  1. On-Page SEO
  2. Off-Page SEO

On-Page SEO

On-Page SEO is optimizing your front-end website SEO. You can optimize On-Page SEO by doing keyword research on your niche and writing good content and
On-Page SEO also depends on your website's performance.
Almost 90% of traffic on your website comes through On-page SEO so keep in mind on-page SEO is very important for your website.
On-Page SEO is not only optimizing your articles but also:
  • Optimizing HTML codes
  • The speed of your website
  • Using image alt tags on your HTML
  • Upload an optimized image on your website
  • Meta Description
  • Handling error 404
  • optimizing your website's theme, etc.

Off-Page SEO

Off-page SEO is the building links or connecting backlinks from other websites to your website. You can achieve it by sharing your article and website's link on social platforms like Facebook, Twitter, search engines, Yahoo, etc.
You can backlinks by writing articles on other's websites known as Guest Blogging.
Know, How to increase your website speed?
know, How to Improve Your SEO Skills

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